BASF Colorshow

We have been comissioned by the BASF Coatings Ag to design the Colorshow 2005 for VW. From the invitation to the concept and layout of the show we designed everthing in cooperation with Michaela Finkenzeller who was the project manager at BASF. We had the idea to apply the new paint on real car model, but in scale- so we chose Carrera race cars, in order for the client to experience the paint on a moving object as opposed to a static dome. The resonance due to the interesting concept and invitation was so high that we had to install more seating last minute since 100% of the people invited showed up.